La Scapina
Brand identity I designed for La Scapina, a family-run company located in the heart of the Unesco heritage region of the Alta Langa. The name Scapina derives from an ancient artisanal shoe-making activity called scapein carried out inside of the farmstead by its first inhabitants. Femininity, cyclicity, and natural elements are what best represent La Scapina. The logo, half boot and half slipper, carries the values of emancipation and determination playing by contrast with the delicacy and intimacy of the woman.
